It’s Not How Good You Are, It’s How Good You Want to Be

Paul Arden

Paul Arden talks about how to turn your ambitions into reality and provides insight into some helpful techniques for pitching ideas in the advertising field.

Setting goals the right way

We all aim to be the best at what we do and many believe that talent is a major factor that determines our performance. Though talent is an essential factor, it needs to be combined with another invaluable factor, ambition. The most successful ones are those who combine their skills with their persistent efforts of creating a vision for the future. The path to success lies in not letting yourself be limited by your present situation but by setting goals beyond your capabilities and working towards achieving them. Sometimes your vision might seem impractical but it can always be a source of motivation and inspiration. 

Building a good foundation

Once you are aware of how successful you want to be and set goals to achieve them, you need to lay a proper foundation that will help you turn your vision into reality. To set this foundation, three essential traits are required- accountability, openness and focusing on the positives. You can be accountable by holding yourself to only the highest of standards. To achieve this, you can ask your colleagues for genuine, honest and constructive criticism on how to improve your work. Accountability enables you to recognise, understand and work on your shortcomings to better yourself. It is also important to be open and share your ideas rather than burying them within as it can lead to the death of your creativity and imagination. The third quality to be developed is the ability to focus on the positives in your work or life.

Acceptance of failures

It is important to understand that failures are a part of every process and that they are essential in our journey to success to provide us with valuable insights and lessons. The desire to be right at all times will only make you rigid, uncreative and unoriginal, preventing you from exploring the different possibilities. One way to deal with this is to be playful by adopting fun and quirky ideas that frees your imagination and also garners attention.

Determination is key to success

Determination and perseverance are what takes you forward in life as hard work and dedication always get rewarded. It is also necessary to be aware of your subject’s requirements and motivations to serve them better. 

Originality and visual engagement to create impact

  While showing how creative and innovative your notes can be, it is equally important to provide a good visual layout. The first step to creating a great visual layout is to ensure that it is engaging.  To create an attractive and eye-catching layout, you can experiment with different tools instead of using the same old techniques. Originality is vital when it comes to answer-writing to stand out and gain attention. For this, you need to seek inspiration from beyond the confines of regular sources. 

Hence to be successful, it’s important to set the goals accordingly and be dedicated to achieving it. This requires acceptance of failure and the willingness to adapt and evolve for the better.

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