- TRIFED was established in 1987 under the Multi-State Cooperative Societies Act, 1984 by the Government of India as a National level Cooperative body with the basic mandate of bringing about socio-economic development of tribals of the country by institutionalizing the trade of Minor Forest Produce (MFP) & Surplus Agricultural Produce (SAP) collected/ cultivated by them.
- As a market developer and service provider, the objective of TRIFED is socio-economic development of tribal people in the country by way of marketing development of the tribal products on which the lives of tribals depend heavily as they spend most of their time and derive a major portion of their income.
- The philosophy behind this approach is to empower tribal people with knowledge, tools and pool of information so that they can undertake their operations in a more systematic and scientific manner.
- The approach involves capacity building of the tribal people through sensitization, formation of Self Help Groups (SHGs) and imparting training to them for undertaking a particular activity, exploring marketing possibilities in national as well as international markets, creating opportunities for marketing tribal products on a sustainable basis and creating a brand.
Why in News?
- In a powerful initiative aimed at promoting tribal artisans and their remarkable artistry, Tribal Cooperative Marketing Development Federation of India Ltd.(TRIFED) has collaborated with the Ministry of Ayush to supply 34,000 yoga mats.
- This collaborative effort, set to coincide with the upcoming International Yoga Day (June 21), highlights the government’s commitment to uplift tribal communities and celebrate India’s rich cultural heritage. This initiative not only bolsters the economic prospects of tribal communities but also ensures the preservation and promotion of their unique artistic traditions.
- The 34,000 yoga mats, procured exclusively from tribal artisans across different regions of the country, will bear the distinct designs and motifs representative of their respective communities.