- The Central Consumer Protection Authority (CCPA) was constituted under The Consumer Protection Act, 2019.
- The CCPA aims to protect the rights of the consumer by cracking down on unfair trade practices, and false and misleading advertisements that are detrimental to the interests of the public and consumers.
- The CCPA is empowered to conduct investigations into violation of consumer rights and institute complaints / prosecution, order recall of unsafe goods and services, order discontinuation of unfair trade practices and misleading advertisements, impose penalties on manufacturers/endorsers/publishers of misleading advertisements.
- It functions under the Ministry of Consumer Affairs.
Why in News?
- The Central Consumer Protection Authority has sent notices to e-commerce entities for violations reported on their platforms.