About

• The Anaemia Mukt Bharat is an initiative of the Ministry of Health and Family Welfare to reduce prevalence of anaemia in children, adolescents, and women in life cycle approach. 
• Launched in 2018, it follows a 6X6X6 strategy (six target beneficiary groups, through six interventions and six institutional mechanisms) to reduce prevalence of anaemia by 3 percentage points per year.

• • Six population groups under AMB:
    • Children (6-59 months)
    • Children (5-9 years)
    • Adolescents girls and boys (10-19 years)
    • Pregnant women
    • Lactating women
    • Women of Reproductive Age (WRA) group (15-49 years)
  • Six interventions:
    • Prophylactic Iron and Folic Acid supplementation
    • Deworming
    • Intensified year-round Behaviour Change Communication Campaign including ensuring delayed cord clamping in newborns
    • Testing of anemia using digital methods and point of care treatment
    • Mandatory provision of Iron and Folic Acid fortified foods in government-funded health programmes
    • Addressing non-nutritional causes of anemia in endemic pockets, with special focus on malaria, haemoglobinopathies and fluorosis.

• Six institutional mechanisms:

• • Intra-Ministerial Coordination
  • National Anemia Mukt Bharat Unit
  • National Centre of Excellence and Advanced Research on Anemia Control 
  • Convergence with other Ministries
  • Strengthening Supply Chain and Logistics
  • Anemia Mukt Bharat Dashboard and Digital Portal – One-Stop Shop on Anemia.

https://pib.gov.in/PressReleasePage.aspx?PRID=2117215