What’s in the news?

• The ‘Nasha Mukt Bharat Abhiyaan’ or the ‘Drugs-Free India Campaign’ is a campaign against substance abuse flagged off on 15th August 2020 by the Ministry of Social Justice and Empowerment. 
• The campaign focuses on 272 districts in 32 states & UT’s which are identified as most vulnerable in terms of usage of drugs and launches a three-pronged attack combining efforts of the Narcotics Bureau, Outreach/Awareness by Social Justice and Treatment through the Health Department.

Components of the action plan

• Awareness generation programmes;
• Focus on Higher Educational institutions, University Campuses and Schools;
• Community outreach and identification of dependent population;
• Focus on Treatment facilities in Hospital settings; and
• Capacity Building Programmes for Service Providers.

Why in News?

• The Department of Social Justice & Empowerment has signed a MoU with the International Society of Krishna Consciousness (ISKCON) for spreading the message of Nasha Mukt Bharat Abhiyaan among the youth, women, students etc. 
• The main objectives of the MoU are as under:
  • To create awareness in the community- through on-ground activities & social media
  • Focus on higher educational institutions, university campuses and schools to make them substance free
  • Community Outreach & identification of dependent population
  • Augmentation of counselling and rehabilitation 
  • Focus on mental & physical well being of youth & adolescent.

https://pib.gov.in/PressReleasePage.aspx?PRID=1988144