About

• Mission LiFE is a global initiative by India to help the world in its fight against climate change and lead to a sustainable way of life to achieve the sustainable development goals set by the U.N. It was launched in 2021.
• Mission LiFE will be India’s signature initiative at the UN and other international platforms for showcasing climate action and early achievement of the Sustainable Development Goals.
• It envisages a circular economy through people’s participation. It also plans to nurture a global network of individuals, namely “pro-planet people” or P3, who will have a shared commitment to adopt and promote environment-friendly lifestyles.
• It aims at following a three-pronged strategy for changing people’s collective approach towards sustainability.
• This includes nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand), enabling industries and markets to respond swiftly to the changing demand (supply), and to influence government and industrial policy to support both sustainable consumption and production (policy).

Why in News?

• To take ahead the ‘LiFE’ – ‘Lifestyle for Environment’ movement, the Ministry of Environment, Forest and Climate Change has introduced two pioneering initiatives that indicate the country’s pro-active approach to climate change, sustainability and promotion eco-conscious practices. 
• These initiatives, the Green Credit Program (GCP) and the Ecomark Scheme, seek to encourage environmentally friendly practices rooted in tradition and conservation; reflecting the ideas of LiFE  concept.
• Green Credit Program is an innovative market-based mechanism designed to incentivize voluntary environmental actions across diverse sectors, by various stakeholders like individuals, communities, private sector industries, and companies. 
• The GCP’s governance framework is supported by an inter-ministerial Steering Committee and The Indian Council of Forestry Research and Education (ICFRE) serves as the GCP Administrator, responsible for program implementation, management, monitoring, and operation.
• The Ecomark Scheme provides accreditation and labelling for household and consumer products that meet specific environmental criteria while maintaining quality standards as per Indian norms. Products accredited under the Ecomark Scheme will adhere to specific environmental criteria, ensuring minimal environmental impact. 
• It will build consumer awareness of environmental issues and encourage eco-conscious choices. It will also motivate manufacturers to shift towards environmentally friendly production. The scheme seeks to ensure accurate labelling and prevent misleading information about products.
• The Central Pollution Control Board administers the Ecomark Scheme in partnership with Bureau of Indian Standards (BIS), which is the national body for standards and certification.

https://pib.gov.in/PressReleasePage.aspx?PRID=1967476