About the scheme

• One District One Product (ODOP) scheme was launched by the Ministry of Commerce and Industry.
• The objective is to convert each District of the country into an Export Hub by
  • Identifying products with export potential in the District,
  • Addressing bottlenecks for exporting these products,
  • Supporting local exporters/manufacturers to scale up manufacturing, and
  • Find potential buyers outside India with the aim of promoting exports,
  • Promoting the manufacturing & services industry in the District and generating employment in the District.
• The programme aims to promote local indigenous specialised products and the crafts of each district through various development initiatives, including providing loans to local production units, artisans, and farmers; establishing common facility centres; helping market these products at a global level; etc.
• There may be more than one cluster of ODOP products in one district. There may be a cluster of ODOP products consisting of more than one adjacent district in a State.

Significance of the initiative

• ODOP is seen as a transformational step forward towards realizing the true potential of a district, fuel economic growth and generate employment and rural entrepreneurship, taking us to the goal of AtmaNirbhar Bharat.
• It will increase income and local employment at the bottom of the value chain and can empower the craftsmen, artisans, and farmers to improve their product quality and attain newer skills to produce better products.

Why in News?

• Union Commerce Minister Piyush Goyal urged the business community to allocate at least 5 per cent of their budget for One District- One Product (ODOP) to help people in remote areas to get transformational results towards self-reliant India.

Reference:

1. https://newsonair.gov.in/News?title=Union-Minister-Piyush-Goyal-asks-business-community-to-allocate-at-least-5-%25-of-budget-for-One-District-One-Product&id=450038