About the programme

• The Anemia Mukt Bharat is an initiative of the Ministry of Health and Family Welfare and UNICEF to reduce the prevalence of Anemia all over India. 
• It follows a 6X6X6 strategy (six target beneficiary groups, through six interventions and six institutional mechanisms) to reduce prevalence of anemia by 3 percentage points per year.

• • Six population groups under AMB:
    • Children (6-59 months)
    • Children (5-9 years)
    • Adolescents girls and boys (10-19 years)
    • Pregnant women
    • Lactating women
    • Women of Reproductive Age (WRA) group (15-49 years)
  • Six interventions:
    • Prophylactic Iron and Folic Acid supplementation
    • Deworming
    • Intensified year-round Behaviour Change Communication Campaign including ensuring delayed cord clamping in newborns
    • Testing of anemia using digital methods and point of care treatment
    • Mandatory provision of Iron and Folic Acid fortified foods in government-funded health programmes
    • Addressing non-nutritional causes of anemia in endemic pockets, with special focus on malaria, haemoglobinopathies and fluorosis

• Six institutional mechanisms:

• • Intra-Ministerial Coordination
  • National Anemia Mukt Bharat Unit
  • National Centre of Excellence and Advanced Research on Anemia Control
  • Convergence with other Ministries
  • Strengthening Supply Chain and Logistics
  • Anemia Mukt Bharat Dashboard and Digital Portal – One-Stop Shop on Anemia

Why in News?

• The Government of India has also developed and launched Anaemia Mukt Bharat (AMB) e-Training Modules to facilitate training of the health care providers through virtual platforms amid COVID 19 pandemic.
• Under the National Health Mission, financial support is provided to the States and UTs for effective implementation of interventions under AMB strategy based on proposals submitted through their respective annual Programme Implementation Plan (PIP).

Reference:

1. https://pib.gov.in/PressReleasePage.aspx?PRID=1806207