Adopt a Heritage: Apni Dharohar, Apni Pehchaan Project

It is an initiative of the Ministry of Tourism in close collaboration with the Ministry of Culture, Archeological Survey of India (ASI), State/ UT Governments and the Private/ Public sector companies/ Trusts/ NGOs/ Individuals.
This is to make the facilities tourist-friendly and increase the site’s tourism potential by enhancing the tourist experience in a planned and phased manner.
The ‘Adopt A Heritage: Apni Dharohar, Apni Pehchaan’scheme’ was launched on 27th September, 2017.
It aims at ensuring quality & inclusive provision of amenities and facilities across heritage, natural, & tourist sites through active participation of private and public sector organizations and individuals. These organizations would be known as “Monument Mitras” for their collaboration initiative.

Successful bidders selected for adopting heritage, natural, tourist sites / monuments by the Oversight and Vision Committee shall be called as Monument Mitras.
A Memorandum of Understanding (MoU) will be signed between Monument Mitra, Ministry of Tourism, Ministry of Culture, Archaeological Survey of India and any other concerned stakeholder as applicable for the site.

Developing basic tourism infrastructure in and around heritage sites, monuments, natural sites and tourist sites.
Develop facilities and amenities to improve the tourist experience at heritage sites, monuments, natural sites and tourist sites.
Promote cultural and heritage value of the country and develop avenues to create awareness about the heritage/natural/tourist sites in the country
Develop and promote sustainable tourism infrastructure and ensure proper Operations and Maintenance therein.
Develop employment opportunities and support livelihoods of local communities at the heritage, natural and tourist sites.

The Minister of State for Tourism and Culture took a review meeting of the “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” project.

Under the project, 27 Memorandum of Understandings (MoUs) have been awarded to 12 Monument Mitras for twenty-five (25) sites and two (2) Technological interventions across India.
Under the MoUs handed over for implementation of amenities includes basic facilities such as Dustbin; Public Conveniences; Clean drinking water facility; Illumination; Ease of Access; Aesthetics and cleanliness of site; Bench Installations, Waste Management; App based Multi lingual Audio Guide; Installation of Digi Kiosk and Ticketing Kiosk; Signage -Descriptive and directional; Wi-Fi.

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