The 10X Rule

Grant Cardone

What’s in the book for you?

Have you ever left any goals thinking that it’s beyond your limits?

The 10X rule (2011) tells you how applying one simple rule in your life will make you dream bigger and work harder to achieve beyond what you thought possible. 

What is the 10X Rule?

The 10X Rule is based on the realization that success requires more effort than what you actually think. It says that your success requires ten times more effort than you actually put in. Putting in this extra effort will help you achieve a lot more than your goals.

The next maxim of the rule is that your goals should be ten times bigger than what you really aspire. When you aim for something too low, you will be disappointed even when you achieve it. Moreover, failing to meet an exceptionally big dream is much better than failing to meet an average dream. The word average by itself means less than extraordinary. So, decide what average is for you and aim for something that is ten times above it.

Aiming for a ten times bigger goal and working ten times harder will prepare you to deal with unforeseen challenges. For example, if you plan to sell 10,00,000 notebooks in the coming academic year instead of the 10,000 notebooks that you had actually planned, you will be equipped to face any sudden influx of orders.  To follow the 10X rule, you should disabuse yourself of the thoughts like success is not told for you, but someone else. 

Make massive action your habit.

There are four ways to respond to a situation. You can do nothing, retreat, take normal action, or take massive action.  A person with the 10X mindset will take a massive action, which is the key to success. To take massive action is to give everything to it rather than pausing to calculate the time and effort required for it. Make massive action as your natural habit.

Following this habit is to take responsibility. Success is not something that happens to you. It’s something that happens because of you. So, you are not a victim or someone to be acted upon.  Erase such thoughts and act yourself. See the challenges and risks as opportunities to explore your potential. 

Go all-in to get the biggest results.

When you set yourself a goal, invest all of your effort, energy, and ideas. That’s about going all-in. Start the process by identifying the goals that are big enough to get you motivated to achieve it. To identify it, realize the objectives that are out of your reach.

Going all-in also means to think out of the box when you look for solutions. There will be numerous obstacles on your way to success. So, use every drop of your intelligence, effort and energy to overcome it. Never follow the methods of those who failed. Be obsessed with your goals so that it dominates your thoughts and mission. But remember not to get obsessed with your failures. When people around are convinced with your determination and obsession, your optimism and ability won’t be questioned. 

Control your time and feelings.

When you follow the 10X rule, you always have to keep growing. Have control over your time and emotions. Time is limited. So, keep up your morale to strive to achieve more in less time. Keep track of the available time and budget accordingly. Also, remember that overexposure is better than obscurity.

Control your emotions like fear and pride. Fear of taking risks can retract you from moving towards your goals. Never retreat from the mission when you fail. Be focused on the prize and shake off the distractions and negative thoughts that prevent your action. Too much pride can make you non-receptive to valuable feedback.

Set meaningful targets.

Never choose the targets imposed upon you by your society’s conventional norms. Choose targets that align with your goals. If your target is to clear the UPSC exam, target your ability to give answers in an exam. The next target should be focused on doing accurate elimination. 

Once you have set targets, list your goals, outline the required steps, and get into action.

Summary

Think bigger and work harder to accomplish beyond your targets. Aim for the extraordinary following the 10X rule. 

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